http://www.jennaread.com.au Personal Portfolio of Melbourne based Graphic Designer Jenna Read Tue, 13 Jul 2010 07:06:11 +0000 http://backend.userland.com/rss092 en ISMS Poster Collection ISMS Poster Collection is a collection of 14 posters representing an exploration of the relationship between communication and design aesthetic. The project included not only the creation of the collection, but the development of a cohesive branding and advertising campaign to publicise the collection and an exhibition of the ... http://www.jennaread.com.au/isms_collection/ Samoobsluha [caption id="attachment_579" align="aligncenter" width="626" caption="Samoobsluha Promotional Material"][/caption] Samoobsluha (which translated means Self Service in Czech), was a collective exhibition in 2009 by Australian photographers, designers and artists that were inspired by a study trip to Prague, The Czech Republic. The promotional material included A3 Posters and DL Flyers, and utlises one of ... http://www.jennaread.com.au/samoobsluha/ MSR Collision Centre [caption id="attachment_565" align="aligncenter" width="626" caption="MSR Logo"][/caption] Logo Design for MSR Collision Centre, created whilst working at Signart Creations. http://www.jennaread.com.au/msr/ D'Signart Creations Promotional Brochure [caption id="attachment_545" align="aligncenter" width="626" caption="D\'Signart Creations Promotional Brochure"][/caption] A promotional brochure advertising the services on offer at D'Signart Creations by showcasing a portfolio of previous works created by the studio (see above for two double page spreads highlighting the design). The brochure was created using a newly developed branding, ... http://www.jennaread.com.au/dsignart/ Accounts Advantage [caption id="attachment_537" align="aligncenter" width="626" caption="Accounts Advantage"][/caption] Poster and Retractable Banner designs advertising some services on offer by Accounts Advantage. Designs were created by employing elements of the logo to present a cohesive public front for the promotional material. Designs created whilst working at Signart Creations. http://www.jennaread.com.au/accounts-advantage/ Parlour P [caption id="attachment_577" align="aligncenter" width="626" caption="Parlour P Pamphlet"][/caption] A DL promotional pamphlet advertising  the services on offer at Palour P. Brochure was designed, in conjunction with other designers, whilst working at D'Signart Creations. The design utilises the companies existing branding. http://www.jennaread.com.au/parlour_p/ The Basement [caption id="attachment_586" align="aligncenter" width="626" caption="The Basement"][/caption] Hypothetical advertising campaign consisting of teaser and launch posters (2 displayed), as well as a range of guerrilla marketing techniques such as graffiti made signs on pavement and free giveaway guitar picks. Overall design and campaign were targeted at a teen/young adult audience which ... http://www.jennaread.com.au/the-basement/ Blue Shadow [caption id="attachment_540" align="aligncenter" width="626" caption="Blue Shadow "][/caption] Logo design for audio visual, video production and dj entertainment company Blue Shadow located on the Gold Coast. Logo has since been applied to a range of mediums including stationary, website, car signage as well as building signage. http://www.jennaread.com.au/blue_shadow/ Mikhail Bennett [caption id="attachment_562" align="aligncenter" width="626" caption="Mikhail Bennett Poster"][/caption] Generic gig poster designed for alternative rock solo artist, Mikhail Bennett. Overall project included the logo design and creation of branding elements. http://www.jennaread.com.au/mikhail-bennett/ ISMS Branding [caption id="attachment_548" align="aligncenter" width="626" caption="ISMS Branding"][/caption] ISMS was a self driven honours project culminating in a collection of posters 'representing an exploration of the relationship between communication and design aesthetic'. The project included not only the creation of the collection, but the development of a cohesive branding and advertising campaign to ... http://www.jennaread.com.au/isms/